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Revitalising a Neglected Affiliate Program to Improve Customer Acquisition and Profit Margins
CLIENT OVERVIEW An “always-on” affiliate program sounds harmless… until it starts bleeding revenue, inflating acquisition costs, and attracting fraud behind...
How to Evaluate CPA Ad Networks Based on Performance Metrics
Cost-per-acquisition (CPA) advertising is one of the most effective affiliate marketing techniques. The approach is valued by affiliates, program managers...
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