KonverJ Agency Gains Webgains Certification

KonverJ’ agency team has been fully certified with Webgains, a leading UK affiliate network, strengthening its knowledge of the network, technology and the tools available to help clients build and scale better-performing affiliate programmes.

Certification isn’t simply another badge to add to our website. It’s part of a much bigger commitment we make as an affiliate and performance marketing agency to continually invest in our people so they have the knowledge, technical understanding and industry insight required to deliver better results for our clients.

Why agency certification matters

Affiliate marketing moves quickly.

New technologies emerge, tracking capabilities evolve, publisher models change and the ways consumers discover and buy from brands continue to become more complex. That means the people managing an affiliate programme need to keep up with their learning too.

As a specialist B2B and retail affiliate programme management agency, we invest heavily in keeping our team up to date with the platforms, technology partnerships and best practices shaping our industry.

Completing the Webgains Agency Certification gives our team an even deeper understanding of the network, publisher opportunities and how its capabilities can be applied within the client programmes that we manage.

That knowledge matters when we’re helping clients answer questions such as:

• Are we making full use of the technology available within our network?
• What does the data tell us about where the next growth opportunity sits?
• Are there publisher types or partnerships we should be testing?
• Can we improve how we’re tracking and understanding performance?
• Where can technology remove friction and help us scale more efficiently?

Our role isn’t simply to operate and execute on tasks within an affiliate programme. It’s to understand the ecosystem around it and make sure our clients are getting as much value as possible from their investments in their technology, services and strategic partners too.

Better technology knowledge creates better affiliate strategies

Affiliate networks are no longer simply the infrastructure sitting between an advertiser and its publishers. The technology, data and insights available through platforms such as Webgains can play an important role in how programmes are optimised and scaled.

But access to technology alone doesn’t create growth.

Knowing how to use it does.

That’s why developing our team’s technical knowledge is such an important part of how we operate at KonverJ. When our account managers understand the capabilities available to them, they can have better conversations with network teams, interrogate programme performance more effectively and identify opportunities that might otherwise be missed.

It also means we can connect the dots between technology, publisher strategy, customer behaviour and commercial performance rather than looking at each part of an affiliate programme in isolation.

Investing in our team is an investment in our clients

One of our core beliefs at KonverJ is that an agency should never stop learning.

Our clients hire us because they want specialist expertise. Maintaining that expertise requires continued investment in training, industry relationships, events, technology partnerships and conversations with the people actively shaping the affiliate channel.

Our Webgains certification is one part of that wider commitment.

We want every member of our agency support team to understand not just what they are doing within a client programme, but why they are doing it, what technology can support them and where they should be looking for the next opportunity to grow. It’s also why we remain actively involved in the wider affiliate industry.

From strengthening relationships with networks and publishers to participating in industry events and associations, staying connected helps us bring new thinking and opportunities back into the programmes we manage.

What does our Webgains certification mean for KonverJ clients?

It means our team has invested the time to deepen its knowledge of the Webgains platform and the opportunities available within its ecosystem. More importantly, it reinforces the standard we want clients to expect from KonverJ.

We don’t want to simply manage affiliate programmes. We want to help our clients understand how to get more from them.

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“Our clients trust us to be the specialists in the room. That means we have to keep learning. Our goal is to ensure that every member of the KonverJ team has the confidence and technical understanding to challenge what’s happening inside a programme, ask better questions and find new opportunities for growth. Becoming a Webgains Certified Agency is another important part of maintaining that standard.” 

 Leanna Klyne, Agency Director. 

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That means combining experienced programme management with strong publisher relationships, current industry knowledge and a practical understanding of the technology supporting the channel.

Whether we’re building a B2B affiliate programme, scaling an established retail programme or looking for the next stage of incremental growth, our team needs the right knowledge to make informed decisions.

Becoming a Webgains Certified Agency is another step in ensuring we have it. We’re proud to have the whole KonverJ team certified.

Looking to get more from your affiliate programme?

If you’re running an affiliate programme on Webgains  or considering how affiliate and partnership marketing could become a more meaningful growth channel for your business, book a free strategy call today! 

We can help you understand where the opportunities are, how your programme could be optimised and what it will take to scale.