Lee-Ann Johnstone Named in PMW UK Top 25 Power 100: What This Means for KonverJ Clients

KonverJ founder and CEO Lee-Ann Johnstone has been named in the PMW UK Top 25 Power 100 list for 2026, reinforcing the calibre of leadership behind the agency.

Lee-Ann Johnstone has been named in the Performance Marketing World UK Top 25 of the Power 100 list for 2026, another major recognition for one of the affiliate and performance marketing industry’s most respected voices.

For the team at KonverJ, this is a moment of real pride.

Lee-Ann has long been known across the industry as The Affiliate All Star, a founder, educator, strategist, speaker, podcaster and operator who has spent more than two decades helping brands, publishers and partners understand affiliate marketing as more than just a channel. She has helped shape it as a professional discipline, a commercial growth lever and a partnership ecosystem that works best when strategy, trust and execution come together.

This latest recognition is not an isolated moment. It follows a strong pattern of industry acknowledgement, including Lee-Ann being named one of the Top 20 Industry Icons by the Performance Marketing Awards as part of their 20th anniversary recognition programme. That list was created to honour individuals who have played a pivotal role in shaping the UK performance marketing industry over the past two decades.

But for KonverJ, this is not just about celebrating an individual achievement. It matters because of what it says about the people leading the agency.

That leadership shapes how KonverJ works with clients.

We are not an agency built around volume, short-term tactics or generic affiliate management. We are particular about who we work with, in the same way our clients are particular about who they trust to manage, support and grow their programs.

That matters.

Affiliate and partnership marketing works best when there is real alignment between the brand, the agency, the partners and the commercial goals behind the program. At KonverJ, we believe in that convergence: the bringing together of clear intent, specialist skill sets, commercial thinking, strong work ethic and shared accountability.

That is what makes the work stronger.

For our clients, Lee-Ann’s recognition reinforces the calibre of expertise behind the strategy. It means they are working with a team led by someone who has not only watched the affiliate industry evolve, but has actively contributed to that evolution through education, thought leadership, events, podcasts, training and hands-on agency delivery.

It means they are not simply buying agency hours.

They are gaining access to senior thinking shaped by years of industry experience, real relationships, practical operator knowledge and a strong understanding of what it takes to build affiliate programs that perform.

Lee-Ann’s wider track record reflects this. She has been recognised as an industry icon, named Performance Marketing Personality of the Year in 2024, elected to the board of the Performance Marketing Association in 2023, and has built an industry presence that spans media, education, events, podcasting and agency services.

That breadth matters because affiliate marketing is no longer a narrow channel conversation.

Brands need strategy. They need partner fit. They need positioning. They need operational structure. They need clear commercial measurement. They need a team that understands how to connect all the moving parts without losing sight of the end goal: sustainable, profitable growth.

That is the thinking behind KonverJ.

Where partnerships and performance KonverJ is not just a line. It is how we approach the work.

We bring together the right people, the right partners, the right strategy and the right execution to help brands build affiliate and partnership programs with purpose. Programs that are not just launched, but structured to grow. Programs that are not just active, but commercially meaningful.

So today, we are proud to celebrate Lee-Ann Johnstone’s inclusion in the PMW UK Top 25 Power 100 list.

It is a recognition of her impact, her consistency and her contribution to the industry.

It is also a reminder of what clients can expect when they work with KonverJ: leadership with credibility, strategy with substance and a team that understands affiliate marketing from the inside out.

Congratulations, Lee-Ann.

This one is very well earned.

Book a call with KonverJ to explore how we can help you build, scale or strengthen your affiliate program.