Is Your Affiliate Program Actually Working? Most Brands Have No Idea.

US affiliate spend grew 49.8% in three years – from $9.1 billion to $13.62 billion, and generated $113 billion in e-commerce sales. UK brands are earning £16 for every £1 they put into affiliate and partner marketing.

This channel is not the problem. It’s one of the highest-ROI channels available to you right now.

So if your program isn’t delivering, the channel isn’t broken. Something in your program is. And here’s the uncomfortable part: most brands running an affiliate program couldn’t tell you what that something is, even if you asked them directly.

Take the scorecard now →

Here’s a number that should worry you.

Typically, only 15-20% of affiliates in a program are active. The benchmark is 30-40%.

That means most brands are managing, reporting on, and paying for a program where 80% of partners are doing nothing at all.

Is that you? Genuinely – do you know?

Most brands don’t. Not because they’re not paying attention, but because nobody’s ever given them a straight, specific answer about where their program actually stands. They’re flying on vibes, a dashboard nobody fully trusts, and a hope that things will pick up next quarter.

Where you are changes everything about what you should do next.

We talk to a lot of B2B brands about their affiliate programs, and one thing is always true: the right next move depends entirely on where you’re actually starting from. Get that wrong, and you can spend months (and budget) fixing a problem you don’t actually have – while the real one keeps costing you revenue.

The brands who fix this fast all have one thing in common: they got an honest, specific read on their program before they did anything else.

That’s exactly what the Affiliate Strategy Scorecard gives you.

8 questions. 3 minutes. A clear, specific picture of exactly where your program stands right now, what’s actually holding it back, and what to do next to fix it.

Not a generic checklist. Not a 40-page audit nobody reads. A direct answer, built for where you are – plus your specific next step to start seeing real results from the channel that’s already working for everyone else.

Take the Affiliate Strategy Scorecard →

8 questions. 3 minutes. No guessing, no fluff – just the truth about where your program stands, and what to do about it.

Take the scorecard now →