Revitalising a Neglected Affiliate Program to Improve Customer Acquisition and Profit Margins

CLIENT OVERVIEW

An “always-on” affiliate program sounds harmless… until it starts bleeding revenue, inflating acquisition costs, and attracting fraud behind the scenes. That’s where this AI video tech brand found itself – no active management, partners breaking the rules, brand bidding creeping in, and performance stalling month after month. KonverJ stepped in to clean house, lock down compliance, and rebuild the program into a controlled, profit-first channel designed to drive real customer growth without cannibalising other marketing efforts.

OBJECTIVE

Our goal was to clean up the structure of the program and address the plateau of sales growth taking place monthly. We also had to focus on remedial functions such as:

• High levels of brand bidding impacting DTC sales
• Partners disregarding program rules
• Influencers misrepresenting the brand
• Rising customer acquisition costs
• Cannibalisation of other marketing channels

STRATEGY AND EXECUTION

Growth Through Active Partner Management & Compliance Overhaul

We conducted a full-scale audit of the existing affiliate database, removing fraudulent and inactive partners. Implemented a robust vetting and onboarding process to ensure only high-quality, brand-aligned affiliates were accepted into the program. Revised program terms to eliminate fraudulent activities and brand bidding, protecting the brand’s integrity and market positioning.

Optimising Existing Affiliate Partnerships

We introduced a tiered commission structure to reduce customer acquisition costs and align partner incentives with performance. We ensured that the affiliate program complemented other marketing channels without cannibalising direct sales.

Enhanced Fraud Prevention & Brand Protection

We deployed global fraud detection and brand management tools to combat attribution hijacking and brand bidding. Implemented strict advertising guidelines to maintain brand reputation and compliance across affiliate promotions and categorised and segmented affiliate partners by traffic source and type for better campaign management and strategic promotion pushes.

RESULTS

• Within the first six months through strategic partner activation and optimised promotion strategies.
• Adjusting payout structures to tiered incentives and optimising commission rates based on performance.