Affiliate Program Launch in 2 Weeks Taking Advantage of Black Friday Peak

Background

Two weeks. Zero internal resource. Black Friday looming. Most brands would panic or push the launch – this one didn’t. With the clock ticking, they brought KonverJ in to build and launch a full affiliate proposition via an established network at speed, so they could hit the biggest sales moment of the year without cutting corners, breaking tracking, or missing the revenue window.

What we achieved:

• We successfully launched the affiliate program in just 10 days and met the Black Friday sale period
• Zero issues on the technical implementation of CJ.com Network
• Over 91 Affiliates signed up, with 74 onboarded in first 1st week of the program launch
• 12 Affiliates produced clicks and sales within first week post-launch within the network
• The client reached their sales goals during the Black Friday sale period.

How did we do this?

Preparation

The initial phase of our engagement involved a detailed exploration of the client’s Key Performance Indicators (KPIs) and a comprehensive briefing to understand the scope of work. We recommended the best networks to host their affiliate program in that would be able to complete the integration and set up within the allocated time period whilst project managing the entire process end to end to meet the short time goals. As part of our commitment to transparent communication, a dedicated project management team was briefed to work with CJ.com team to ensure timely responses on each step of the integration and testing process.

Delivery

Simultaneously, our account management team implemented the right amount of resourcing to conduct the launch plan comprising of the competitive analysis, program marketing strategy, marketing configurations and onboarding processes were clearly defined as well as built a pre-launch list of potential publishers to engage with at GO LIVE. We strategically pre-marketed the program through our own media channels, creating anticipation and awareness. To optimise results, high-performing publishers were granted Early Access, establishing a strong foundation for the program launch to meet the deadline of Black Friday sales. Extending our efforts beyond the platform, we conducted targeted Affiliate outreach, fostering external collaborations prior to the program live date. To meet stringent deadlines, our team engaged in after-hours Q&A as well as end-to-end live testing over the weekends and outside of office hours to ensure that the deadlines were met. This holistic approach reflects our commitment to excellence and efficiency throughout the set up and partner onboarding process.

Outcomes

The ambitious deadline to launch was not only met but sales estimates were also surpassed within a two-week period. The technical implementation proceeded seamlessly, with zero issues encountered on both the network and client platforms. An impressive total of 91 affiliates signed up for the program, with 74 successfully onboarded during the first week of launch. Demonstrating the program’s immediate impact, with 12 affiliates generating a high volume of sales within the Black Friday post-launch period. These results underscore our commitment to efficiency, precision, and the successful initiation of the affiliate program under a very tight deadline.