KonverJ CEO Lee-Ann Johnstone Joins Performance Marketing Association B2B Affiliate Partnerships Council

KonverJ leadership strengthens industry support as CEO Lee-Ann Johnstone joins the Performance Marketing Association’s new B2B Council.

KonverJ is proud to announce that CEO and Founder Lee-Ann Johnstone has been appointed as a member of the Performance Marketing Association (PMA) new B2B Affiliate Council, bringing more than 20 years of affiliate and performance marketing experience to the newly established industry group to support industry growth and development.

The B2B Council has been created to help advance affiliate and partnership marketing within the B2B sector, developing the education, standards, best practices and industry guidance required to support the channel’s continued growth.

Lee-Ann’s appointment reflects both her longstanding contribution to the affiliate marketing industry and KonverJ’s growing work with enterprise and B2B brands looking to build more strategic, sustainable partner programmes.

Alongside her role on the PMA B2B Council, Lee-Ann is also an active industry advocate in the UK through the Affiliate & Partner Marketing Association (APMA), where she joined as a founding member. 

KonverJ was also one of the APMA’s early founding agency members, supporting its mission to champion and develop the affiliate and partner marketing industry in the UK.

“Affiliate and partner marketing is evolving quickly, particularly in B2B industry, where there is a significant opportunity for brands to build new routes to market through deeper partnerships,” said Lee-Ann. “I’m pleased to be joining the PMA B2B Council and contributing the experience we’ve gained working across affiliate, partner and enterprise programmes. Collaboration through industry bodies like the PMA and APMA is incredibly important if we want to continue raising standards and moving our industry forward for our client’s to benefit from new trends and innovation taking place daily around us.”

For KonverJ, the appointment further serves and strengthens our client’s positions of working with a team that is involved at the forefront of conversations shaping the future of affiliate and partner marketing on both sides of the Atlantic.

With more than two decades of industry experience, Lee-Ann continues to advocate for better affiliate strategy, stronger industry standards and more sustainable partner-led growth, while bringing those insights directly back into the programmes KonverJ builds and manages for its clients.

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