KonverJ Founder Named Among Hello Partner’s Top 20 Affiliate Industry Icons

KonverJ founder Lee-Ann Johnstone has been named in Hello Partner’s Top 20 Industry Icons, published as part of the 20th anniversary celebration of the Performance Marketing Awards. The list recognises individuals whose work has shaped the affiliate and partnerships channel over the long term, not just those with visibility, but those who have demonstrably moved the industry forward.

It is a meaningful benchmark for the agency behind her.

What Founder-Led Expertise Means for Your Program

There is a difference between an agency staffed with capable people and one built around deep, first- experience principles of gaining real life expertise in the channel. At KonverJ, that expertise starts at the top with its founders and runs through everything we do as a team.

Our work is grounded in over two decades of hands-on affiliate and performance marketing experience earned across Gaming, ecommerce, and B2B SaaS industries and a consistent commitment to raising the standard of what affiliate program management should look like. That means we have seen what works, what wastes budget, and where most programs quietly leave revenue on the table.

When you work with KonverJ, you are not engaging an agency that is learning on your account. You are working with a team whose strategic thinking is shaped by someone who has been recognised by the industry itself as a defining voice in it.

The Challenges We Solve

Affiliate marketing has matured significantly. Most brands we speak to are not struggling because they lack publishers, they are struggling because their programme lacks direction.

The questions we help brands answer include:

• Why has growth plateaued despite an active partner base?
• Which partnerships are genuinely driving incremental revenue, and which are creating cost without contribution?
• How do you recruit the right partners rather than simply more of them?
• How do you make affiliates a credible, measurable part of the wider marketing mix?
• What does a programme built for scale actually look like?

These are not questions with generic answers. They require strategic judgment, channel knowledge, and the experience to know what good looks like in practice, not just in theory.

How KonverJ Works

We take on a limited number of clients per quarter. That is deliberate. It allows us to work with genuine depth rather than spreading resources thinly across a large portfolio.

Our focus is SaaS and ecommerce brands that are serious about affiliate and partnership growth, whether that means auditing and restructuring an underperforming programme, building a recruitment strategy grounded in commercial logic, or developing affiliate into a scalable channel that supports long-term business growth.

We are not the right fit for every brand. For the right ones, the difference between reactive programme management and genuinely strategic affiliate leadership is significant.

Talk to KonverJ

If your affiliate program has stalled, feels reactive, or is not delivering the commercial results it should be, we would like to understand why – and what it would take to change that.

Book a FREE strategy call with KonverJ to start a growth conversation.