From Affiverse Agency to KonverJ

Why we’re evolving our brand for the next era of performance marketing

Affiliate and partner marketing has entered a new chapter.
Brands are asking sharper questions. Performance expectations are higher. Channels are more interconnected than ever. And partnerships now sit across a wider ecosystem including affiliates, creators, commerce content, paid media, and technology.

That shift is exactly why Affiverse Agency is becoming KonverJ.
Same leadership. Same team. Same client work.
Just a clearer agency brand built for what modern partnership growth demands.
This is not a reset. It is the next step in the journey.


Why we separated the agency from the media brand
For years, Affiverse has housed two powerful but very different parts of the business under one name.
Affiverse Media has grown into a trusted industry platform for affiliate news, education, and community. It is neutral by design and built to support the full ecosystem including brands, agencies, publishers, networks, and technology providers.
Alongside that, Affiverse Agency has grown into a specialised consultancy, supporting e commerce and B2B SaaS brands across the full lifecycle of affiliate and partner program growth. From strategy and management to independent audits and partner recruitment, the agency team has helped brands scale with commercial clarity and real execution support.

As both sides expanded, it became clear they serve different audiences, with different needs.

Separating the brands creates:
More clarity for the market
More focus for each team
A cleaner, more confident experience for partners and clients
Affiverse Media remains the place where the industry learns, connects, and stays informed.
KonverJ is now the dedicated home of the agency.


What KonverJ stands for
KonverJ is built around one simple idea: the industry is converging.
Affiliate is no longer one channel or one partner type. The strongest results happen when commercial strategy, targeted relationships, and intelligent use of technology converge.
That is what KonverJ captures in one name.

Partnerships should drive outcomes that actually matter:
Sustainable growth
Efficient acquisition
Better economics
Stronger customer journeys
Long term partner value
KonverJ is here to build programs that compound and scale. No shortcuts. No hype. Just work that performs.

A nod to the founders
The name KonverJ also includes a simple nod to the people who built what this agency is today.
The K and the J reflect our founders, Leanna Klyne and Lee Ann Johnstone. Between them is deep operator experience across partnerships, performance, and governance, plus relationships built over decades inside the affiliate ecosystem.
KonverJ is not introducing a new team or a new way of working. It is simply giving the agency a clearer identity and a dedicated space to grow, while staying grounded in the experience and relationships that have always powered the work.

The KonverJ agency approach
KonverJ operates with a clear methodology that brings three worlds together.
1. Start with the business
Every engagement begins with unit economics, funnel reality, and internal capability. Strategy only works if it can be executed.
2. Apply partnership expertise
Partner selection is never random. KonverJ focuses on fit, quality, and commercial alignment using deep industry knowledge and relationships built over time.
3. Enhance delivery with technology
Tech and AI accelerate research, forecasting, reporting, and optimisation. They do not replace relationships. They free up senior time to focus on the work that drives growth.
KonverJ works across verticals, bringing the same standard of strategic depth to every engagement. This is built for teams that care about unit economics, not vanity metrics and admin.

What this means for clients and partners
If you already work with Affiverse Agency, nothing changes operationally. You will simply start seeing the KonverJ brand across decks, reports, and in market, with the same team and leadership supporting delivery.
For media partners, agencies, publishers, networks, and technology providers, this separation makes collaboration simpler.
Affiverse Media remains neutral and collaborative as a distribution platform.
KonverJ operates separately as a boutique agency with its own client base and service models.

Looking ahead
The partnership space is evolving fast. The line between affiliates, creators, partnerships, and performance media will continue to blur.
KonverJ is built for that reality: a specialised agency for premium e commerce and B2B SaaS brands, grounded in relationships, commercial clarity, and intelligent execution.
If you want affiliate and partnerships to become a meaningful revenue driver for your business, we would love to talk.

Book a free call with KonverJ

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