Opinions

Dive into thought-provoking analyses and discussions that unravel the intricate dynamics of affiliate marketing. Our platform is your gateway to diverse opinions, from industry experts to emerging voices, providing you with a unique lens to understand and navigate the ever-evolving trends in the affiliate marketing landscape.

By KonverJ
Return on Impact: what do you actually want your affiliate partners to deliver?

The outcome you want in your affiliate programme should determine everything from your partner strategy, to your budget and your…

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By Rosanne Govender
Someone Else Is Answering For Your Brand. And AI Believes Them.

Search your own brand name right now. Not your product. Your company. There’s a real chance the top result isn’t…

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By Rosanne Govender
Stop Waiting for a Better Account Manager: the Escalation Path Doesn’t Exist

Everyone who has run an affiliate program for more than a year has the same story. A ticket goes in….

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By Rosanne Govender
Your Best Partners Are Prioritising Someone Else. Here’s Why.

When did you last sit down and properly review the commercial terms your affiliate program is running on? Not glance…

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By Rosanne Govender
Is Your Brand Showing Up Where Buyers Are Actually Looking?

AEO and GEO are some the hottest topics in marketing right now – here’s what they mean for your brand…

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By KonverJ
You Launched. Now You’re Stuck. Here’s What’s Actually Broken.

Getting your affiliate or partner program live is a genuine milestone. You navigated the platform decisions, secured internal buy-in, got…

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Article
By KonverJ
Affiliates: More Than Just a Traffic Source – it’s a Marketing Amplifier

At KonverJ we get asked this question by many new clients who come to us to support their affiliate program…

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By KonverJ
Should Your Brand Run Two Affiliate Networks?

Most brands running two affiliate networks did not decide to. They acquired a business that had one, expanded into a…

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By KonverJ
Invite-Only Affiliate Programs: A Good or Bad Idea?

Invite-only affiliate programs have become a topic of heated debate among industry experts and participants alike. While some argue that…

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