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The affiliate marketing industry is bigger than ever. As more and more businesses launch affiliate programs, we’re seeing a huge…

An Affiliate Program Manager plays a pivotal role in overseeing and optimising affiliate marketing initiatives for a business. Their primary…

Measuring and understanding the true incremental impact of affiliate campaigns is becoming increasingly important. Performance marketing agency, Partnercentric, recently released their…

Establishing a strong brand affinity is crucial for long-term success. This holds true not only for customer-facing strategies but also…

The key to any affiliate campaign is strong relationships with your affiliate partners. With strong affiliate partner relationships, you can…

Affiliate links are the bread and butter of an affiliate marketing program. Without them, you don’t have a campaign. You…

Maintaining and managing your affiliate partnerships is an extremely important part of your program development. Though you do need to ensure that you have good practices in place to recruit new partners, you equally need to ensure that you optimise your existing ones.

Where trends shift like the seasons, staying ahead of the curve is paramount for brands and retailers. Affiliate marketing has…

Affiliate managers who have worked in the industry for a long period of time will be aware of how much the affiliate industry has changed and evolved, especially when it comes to collecting data. Over the past number of years, the concept of data-driven strategies has taken over the affiliate marketing industry and has impacted the way in which affiliate managers work, particularly when it comes to collecting data. But many affiliate managers often wonder how they can make the most out of these strategies and utilize them in their affiliate programs? Let’s take a closer look at data-driven affiliate marketing strategies, and how as an affiliate you can utilize them.